Father’s Day

Brand: Neiman Marcus

Campaign Type: Digital / Social

Project Info: As part of their summer campaign, Neiman Marcus included a Father's Day editorial that would tie into their theme for the season which was summer camp. What resulted was a campaign shoot I concepted and art directed that highlighted quality time between a father and his kids in an authentic and emotional way. The shoot took place in a lake setting with subtle props and texture to bring in the feel of summer camp while still keeping the product as the focus. In post production, I worked closely with the internal design team on the look and feel of the digital magazine.

Photographer: Kirk Roberts