Valentine’s Day

Brand: Fossil

Campaign Type: Digital

Project Info: As an in-house designer at Fossil, I played a pivotal role in shaping numerous seasonal campaigns, with a particular highlight being my contribution to the Valentine’s Day email campaign. Faced with the unique challenge of creating compelling marketing assets without the luxury of a dedicated Valentine’s Day photo shoot, I collaborated closely with a talented copywriter. Together, we skillfully crafted collateral that not only captured the essence of the holiday but also resonated with Fossil's brand identity. Through a harmonious blend of strategic color choices, dynamic animation, thoughtfully designed assets, and impactful copy, we successfully delivered marketing materials that not only met but exceeded the expectations, providing the campaign with the right look and feel.