Shoe & Handbag

Brand: Neiman Marcus

Campaign Type: Digital / Social

Project Info: For the fall digital launch of the Neiman Marcus Shoe & Handbag campaign, I was tasked with crafting an editorial story that highlighted luxury accessories in a chic and witty way. I presented 3 different concepts, with this playful fine dining option being selected. What resulted was a colorful and energetic campaign that captured the essence of a blissful night out. The photographer used flash to give it the imagery a feeling of being caught in the moment. While on set, I also captured and edited high performing multi vendor Instagram Reels content that highlighted key trends.

Photographer: Fredrik Brodén

Digital Magazine

Instagram Reels

Social Content

Shot Concept vs. Final Shot

Moodbard

Photo Assets