Top Shelf Beauty

Brand: Neiman Marcus

Campaign Type: Social

Project Info:
In order to create high-engagement social content featuring beauty products, I was tasked with developing a multi-vendor video series that Neiman Marcus beauty brands could pay to be featured in. The final content resulted in an influencer-based program where top beauty experts were sent products to create Instagram Reels, featured as a collaborative post on the Neiman Marcus account as well as their own. The collaboration resulted in a standout post with influencer Chriselle Lim, achieving the highest engagement on Neiman Marcus's social platform. Throughout the development of this program, I was responsible for selecting influencers whose content aligned with our brand standards. I created decks detailing project guidelines, processes, and key dates. Additionally, I worked closely with our copy and design team to create an elevated lockup for each influencer to feature in their intro.